” We die. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it. “Life is too short,” we say, and it is. Too short for office politics, for busywork and pointless paper chases, for... 

OK…so Stella Artois has a new market positioning, which is a bit of a fail, as I see it. This is because: a) other beers have done this (the ‘perfection’ approach), so there’s no Point of Difference here b) Stella has a weird reputation as the ‘wife beater’ drink,... 

Another Google inovation that’s creeping me out (via Rux). I’ve been thinking about it and, weirdly enough, I do only use my computer for the internet. That and writing essays. But this second task is going to be over in a couple of months which means that by that time I will indeed only... 

Genius! ) I love this! Found it via IQAds and I simply can’t stop laughing. So what do we do now? We’ve been told all our lives not to pee in the shower, always struggle with the urge to, seen the Mr Pee South Park episode. Now this campaign comes along and crushes the foundation of my... 

Am fost azi la o conferinţă cu Peter Barron, head of communications and public affairs pentru Google Anglia, Irlanda şi Benelux. Deşi mă aşteptam la ceva mai mult şi mai cu artificii, omul a vorbit destul de simplu şi la obiect despre câteva idei-cheie care reprezintă nu doar Google în momentul... 

Very nice edition of The Bottom Line from the BBC about PR ethics when crisis-pr-ing with 3 of the leading PR people in the UK. Here!  Mai mult →

Another day inside the house. Cold still not going away. Between cups of lemon tea, soup and tangerines I started watching Califonication. So far, the emphasis is on fornication. Still feeling extremely happy about the good news I got yesterday. Oh, right, I forgot to tell you. I got accepted to the...