OK…so Stella Artois has a new market positioning, which is a bit of a fail, as I see it. This is because:
a) other beers have done this (the ‘perfection’ approach), so there’s no Point of Difference here
b) Stella has a weird reputation as the ‘wife beater’ drink, so it’s anything but a ‘thing of beauty’

I much rather like the friendly, cosy, fun view on beer. All due respect (thanks Tony!), it’s not an elegant or a pompous drink. It’s just freakin” tasty on a warm evening after work or on a sunny beach!